Saturation Mailing 101
Every Door Direct Mail (EDDM) Delivers – But That’s All
To be more precise, Every Door Direct Mail is one tool marketers can use from time to time. It has some distinct benefits but also has some drawbacks depending on your direct marketing goals.
EDDM Full Service Mailings
If you want to take advantage of an Every Door Direct Mail program but can’t prepare your mailing, do the paperwork and take it to the post office, consider our EDDM full-service mailings. For just a few cents additional per piece, we will…
- Help select the carrier routes to target
- Print your Every Door Direct Mail cards
- Prepare the postal paperwork
- Prepare your mailing to meet EDDM specifications
- Ship your mailing to Post Office(s) for delivery
- Pay Postage Due
- Send you sample postcards with Post Office receipts
Key Benefits of Every Door Direct Mail
Large Size Card Can Improve Response for Every Door Direct Mail
Mailing flats are a minimum of 6.25″x 9″. And there are larger sizes as well. This means there is plenty of room for placing your message. At 3 times the size of a 4″x6″ postcard and costing 9 cents less per delivery – EDDM could be a real moneymaker!
Every Door Direct Mail Requires No Postage Permit
Traditional postcard direct marketing programs require a mailing permit costing up to $450 just to open an account. For the EDDM Retail service, this annual fee has been waived.
Every Door Direct Mail Requires No Mailing List
No mailing list is needed because the USPS is promoting “a simplified address”. All you must supply is a label noting “Postal Customer” and the USPS delivers your pieces to requested mailing routes.
Your Local Post Office Is Ground Zero
Every Door Direct MailWith Every Door Direct Mail Retail, you can mail it from any post office and postage payment can be in cash, check or debit card. You can have your printing prepared and shipped to you and dropped off directly at the post office. You will get the lowest postage rate and you know your pieces are being delivered quickly and efficiently.
Every Door Direct Mail Things to Know
Our direct marketing pros understand the time, effort, and knowledge needed to prepare EDDM programs.
When our customers require it, we can develop and manage EDDM programs from start to finish.
You can do it yourself, but it can be time-consuming. Doing the carrier route research, postcard design, sorting and bundling mail, and so on take knowledge and time. It’s a choice each business must make.
Because there is truly saturation coverage, if your offer is not for everyone, you will have wasted deliveries. This causes the actual cost per desired delivery to increase. Therefore, the cost savings many hope to achieve can be diminished and sometimes is non-existent.
Research shows materials not addressed directly to an individual have a lower readership. Every Door Direct Mail gets delivered but an inherent challenge is making sure the message is read.
With Every Door Direct Mail Retail, you can mail it from any post office and postage payment can be in cash, check or debit card. You can have your printing prepared and shipped to you and dropped off directly at the post office. You will get the lowest postage rate and you know your pieces are being delivered quickly and efficiently.
Bundles of cards for each carrier route are distributed through local Post Offices. Local delivery is always good. However, in urban settings where deliveries are done on foot, large bundles are tougher to carry, and that can affect delivery. Additionally, the lack of names on labels can cause confusion in deliveries. The quality at USPS locations varies and as a result delivery quality can be compromised.
A Better Way Than Every Door Direct Mail?
Ultimately, our clients choose the direct marketing option best suited for their needs. However, 1844LetsPrint has created a service model allowing us to deliver a targeted mailing to your best prospects for an average of about 3 cents more per delivery than EDDM. And for those 3 cents, we manage the entire process including list research, card design, printing, and all associated mail preparation for the mailing.
Our experienced team and the sheer repetition of developing and managing direct marketing mail programs have given 1844LetsPrint the ability to build programs our clients need. Using the postcard model Every Door Direct Mail is based on, we focused on saving time, targeting prospects better, and producing the best possible opportunity for a successful program. And, we can do this for about the same cost as the average Every Door Direct Mail piece.
More Precise Than Every Door Direct Mail
Select the deliveries you want by home value, household income, age of the home, or any combination thereof. This means less waste because you are not forced to deliver to every door and better conversions because you are communicating the targets you want.
No Hassles Like Every Door Direct Mail
Direct mail programs have a lot of moving parts. We do direct mail every day and have the systems to double and triple-check work done. Most businesses understand what to do, but their primary business activities are always their priority so at best EDDM represents a hassle, at worst an expensive mistake.
About the Same Price as Every Door Direct Mail
Every Door Direct Mail looks economical at first glance, however when actually executed, the multiple processes required to produce and mail a direct mail piece add up in many ways. 1844LetsPrint executes every step in the process flawlessly and when the project is complete, the cost of conversion is nearly always less than the cost of a broad saturation mailing.